How white papers can prove a game changer for your thought leadership profile

I have been writing an annual white paper on the hedge fund industry for a couple of years now and it’s been hugely successful in raising the profile of the company that hired me. Indeed, the business has become established as a leading authority on the industry, with the white paper generating multiple quotes across the investment and financial press.

For example, the white paper has been cited in The Times, Reuters, Wealth Briefing Asia, Institutional Investor, HedgeWeek, FX News Group, Alternative Credit Investor, Arabian Business, Alternative Fund Insight, Institutional Asset Manager and many more outlets.

Moreover, we have used the report to produce many individual articles covering particular themes that have generated even more coverage. Many of these articles appear in the top 10 items in a Google news search.

I can produce white papers covering all areas of the investment world and aimed at whichever audience you are targeting. They are all fully sourced and I can provide charts if required. I can help you generate a structure that covers all the topics likely to be of most interest to the targeted audience and can provide related articles and media to leverage the full power of the white paper.

I have already been commissioned to produce several white papers this year so please get in touch if you would like to discuss any projects you have in mind.