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I can provide tailored LinkedIn posts, highlighting a particular topic with a chart or graphic. This can generate a significant number of impressions and interactions with targeted audiences. Here’s an example below: Recycling the power from the booming data sector As much as $7 trillion could be spent globally on data centres by 2030, according to recent projections McKinsey & Co.  [i] An ever-growing hunger for data and the rise of AI, is placing mammoth demands on compu

Last year, the Chinese dissident, known simply as Lei, claimed that China’s population is less than 500 million and not the 1.4 billion claimed by official statistics. Lei argues that mathematical calculations, based on China's fertility rate of 1.7, the one-child policy, and historical events like the Great Famine and Cultural Revolution, make it impossible for China to have reached 1.27 billion by 2000 from 500 million in 1950. Now Lei has come up with further evidence that

PMs are busy people and getting time for interviews can be tricky. So, during my time working an in-house investment writer, I attended many conferences etc., at which investor professionals were speaking. If I was lucky, three or four could be speaking at the same event. Turn the transcripts of those presentations into an article (featuring charts from the deck) and you suddenly have a new layer of content for Marketing to leverage. So, if you have some conferences coming up

I have interviewed hundreds of portfolio managers over the past 25 years or so and have produced hundreds of articles based on those conversations. I know PMs are busy so all I need is 15-20 minutes of their time on average to produce a thousand words. I can send over the questions in advance and can write-up the article within a couple of days. It is as simple as that. Those chats also often generate ideas for further articles. I have many examples covering all asset classes

The growth of private markets shows no signs of stopping.  Schroders recently forecast that private markets assets under management (AUM) could reach 30% of all global AUM by 2033. Blackrock is equally bullish, saying that in 2026, private markets are set “to transform how societies build infrastructure, how businesses finance growth, and how investors achieve diversification in their portfolios.” Supply and demand factors are driving this growth: Many companies, particularly

The end of another busy week of content creation for asset managers and other financial service institutions. I am close to completing an in-depth white paper on the hedge fund industry for a client.  I researched and wrote video scripts on a number of strategies for a Dutch-based asset manager and supplied a web landing page to another giant asset manager.  All of this work was done via content agencies. I can supply white papers, thought leadership, ghost-written articles,

I have been writing an annual white paper on the hedge fund industry for a couple of years now and it’s been hugely successful in raising the profile of the company that hired me. Indeed, the business has become established as a leading authority on the industry, with the white paper generating multiple quotes across the investment and financial press. For example, the white paper has been cited in The Times, Reuters, Wealth Briefing Asia, Institutional Investor, HedgeWeek, F

A huge debate is currently taking place in the asset-management industry: can artificial intelligence (AI) replace investment writers ? I’ve worked with many of the world’s leading asset managers over the past 30 years or so, as both a freelance writer and a staff member. In that time, I’ve covered just about every asset and investment topic possible. So, I don’t speak lightly when I say that AI can indeed be a useful tool in investment marketing, if the aim is to produce sta

Are you looking to enhance your financial institution's online presence with premium content creation solutions? Look no further than Engaging Financial Content, a freelance business with a wealth of experience in providing top-quality financial journalism. With a background in financial journalism from a renowned media outlet, Engaging Financial Content offers a unique perspective and expertise in crafting engaging and informative content tailored to the needs of financial i

In today's fast-paced financial world, staying ahead of the competition requires not only sound investment strategies but also compelling and informative content to engage your audience. Engaging Financial Content, a freelance business with a stellar reputation in the industry, is here to help financial institutions maximize their returns through top-notch financial journalism services. With three decades of experience in financial journalism, the founder of Engaging Financia

Financial institutions play a crucial role in the economy, managing funds, providing loans, and offering financial services to individuals and businesses. In today's fast-paced and ever-evolving financial landscape, it is essential for institutions to stay ahead of the curve to achieve financial success. To unlock financial success, institutions can benefit from expert tips and guidance to navigate the intricacies of the industry. Here are some key strategies that financial i